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Destination Northland Excellence in Tourism Award

Who can enter the Tourism category?
You will be connected in some way to the ”Visitor Industry” and include
businesses such as:
Accommodation establishments
Restaurants/Cafes
Bars
Catering/function centres
Ecotourism or Adventure Operators
Event Centers
Manufacturer/Retailer of Tourism products
What are the judges looking for in this category?
• Commitment to excellent customer service and a quality customer
experience.
• Promotion of your enterprise and your success in attracting the visitor or
customer spend to Northland including return visits/purchases.
• Management of marketing and distribution channels for business growth.
• Development of strong networking and alliances among the tourism
community to leverage your business and where possible, the
businesses of others.
• Development of your tourism product/service/experience.
• Contribution to the wider Northland tourism market.
• Demonstration of the strategies for long-term sustainability of your
business and, if possible, of Northland tourism.

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